Shipping: Hapag-Lloyd strengthens its presence in Africa through Kenya

Par ediallo - 6 March, 2021 - 12:19

In a dynamic positioning on the continent, the global shipowner Hapag-Lloyd is now targeting geographically strategic countries to set up its offices. These offices should serve as a focus for the implementation of its expansion policy.

Hapag-Lloyd, the world's fifth largest shipping company, opened a new office in Nairobi, Kenya, on Monday, March 1.

The German firm resulting from the merger of Hamburg America Line and Norddeutscher Lloyd has ambitions for the African market. These pretensions have already been demonstrated by the opening of four offices in South Africa, Egypt, Ghana, and Nigeria (opened in October 2020).

"We see enormous growth potential in Africa and will continue to invest in our services and in selected countries," said Rolf Habben Jansen, CEO of Hapag-Lloyd.

The company's vessels, which are increasingly frequent at the port of Mombasa, carry agricultural products for export, including tea, coffee, fruit and textiles. Return flows to Kenya typically include chemicals, foodstuffs and a variety of plastic and rubber products.

From the port of Mombasa in Kenya, the shipowner plans to expand its tentacles to hinterland countries such as Ethiopia, Tanzania and Somalia. It should be noted that Hapag-Lloyd recently opened its quality service center in Mauritius.

Ecofin Agency