La Poste acquires online food ordering start-up Epicery

Par ediallo - 19 September, 2021 - 11:32

La Poste has acquired the start-up Epicery, which offers shopkeepers the opportunity to open an online store to sell their food products or flowers. With this acquisition, La Poste, which already delivered food products, is launching into direct sales. The group hopes to capture a growing market.

La Poste is taking over Epicery, a French start-up that offers an online ordering solution for fresh produce and groceries from local merchants.

La Poste announced on Thursday, September 16, 2021 that it is taking an 88.9% stake in the French Tech startup. Monoprix, Epicery's historical shareholder, will remain in the start-up's capital to bring its expertise to the new entity. The financial details of the agreement are not specified by the parties involved.


Founded in 2016, Epicery aims to showcase quality or iconic products from a neighborhood. Merchants must create a store on Epicery themselves, whether they are food businesses or florists.

Home delivery and "click & collect" options must be specified at the merchant's choice. The young start-up boasts of being established in Paris, Lyon, Bordeaux, Lille and Toulouse and has more than 1,000 partner merchants.

For La Poste, this acquisition shows its ambition not to miss out on a growing market. Internet food shopping has accelerated sharply with the Covid-19 pandemic, which has "accelerated by almost 3 years" the forecast for purchases in this sector, according to La Poste.

La Poste is already present in the food market in Spain, Belgium and France. Stuart offers food shopping deliveries, as do Chronofresh and DPD Fresh (in Belgium since 2020).

With Epicery, the group intends to strengthen this positioning on the food market and expand its range of solutions with a direct-to-consumer application.

This application seems to respond in part to the demand for "better consumption" and "better eating" with organic and/or local, fair trade products. But also to the increase of the demand for boxed meals whose consumption has been favored with the implementation of telecommuting.


Note that the food giants Monoprix and Carrefour have recently launched a subscription formula.For a monthly payment (of 9.90 and 5.99 euros), consumers can benefit from discounts on certain products and possibly free delivery from a certain amount. Casino had already launched a similar offer. Will this new model succeed in building consumer loyalty?