Collaborative delivery: Pickme deploys in 10 provincial cities

Par ediallo - 14 October, 2021 - 20:15

The Pickme network is better than a point-relais in terms of time span, before 9 a.m. and after 7 p.m., and above all closer to the end customer's home. For the moment, it is deploying its network in ten provincial cities: Lyon, Bordeaux, Toulouse, Marseille, Nantes, Rennes, Nice, Montpellier, Toulon, Rouen and Reims.

Picking up a parcel from your neighbor, near your home, or becoming a relay neighbor, or Keeper, is the solution offered by Pickme, provided you are of age and have a smartphone.

The Pickme network is better than a point-relais in terms of time range, before 9 am and after 7 pm, and especially closer, since most of them are located on average 3.6 km from the customer's home, compared to 200 m for the "Keeper".

The network relies on 55,000 Keepers and aims to reach 80 French cities by 2022, before conquering the European market. Our ambition is to create a new delivery standard through this collaborative economy model. Pickme's strength is its community, which is supportive and committed, and is growing at a rate of 30% per month," says Jessie Toulcanon, co-founder of Pickme.

100,000 Keepers by the end of the year

For the moment, the start-up is deploying its network in ten provincial cities - Lyon, Bordeaux, Toulouse, Marseille, Nantes, Rennes, Nice, Montpellier, Toulon, Rouen and Reims - and plans to reach 100,000 Keepers by the end of the year.

"This networking allows us to open cities quickly because we already have hundreds of Keepers on the waiting list in most French cities,For example, in Marseille, we had 280 pre-registered on the app, and after a week of launch, they are 557 Marseille Keepers to be able to receive packages for their neighbor!",

A frustrated customer is a lost customer...

It is a fact, observed during recent studies in e-commerce: a frustrated customer in terms of delivery is a lost customer... in 60% of the cases, according to the very recent last mile actor.

Its network allows it to claim, on 21,000 shipments since November 2020, 99% of packages delivered to the final recipient in less than 48 hours (80% in 24 hours), while in 2020, 30% of the 1.3 billion packages would not have been delivered to the right recipient on the first delivery. Pickme avoids "re-deliveries", which represent as many trucks on the road and pollution generated, and minimizes the loss of packages and disputes.

An ecological solution that creates a social link

The start-up also claims to create a social link between its Keepers - retirees, students, housewives, janitors, freelancers and teleworkers -, who are looking for a solution to make ends meet, which can reach up to 300 €, and the customers.

"We take the opposite view of the uberization of our society. The Pickme community wants above all to be of service to its neighbors and to recreate social ties in its neighborhood. The Keepers cannot live on this income. The service is very flexible and allows them to stop and resume their mission as relay-neighbors whenever they want", continues Jessie Toulcanon.

MARIE-HELEN GALLON